Tag Archives: non-profit

Funders Want Outcomes Not Output

Funders, foundations, government agencies and even donors, want the organizations they fund to demonstrate outcomes, not report activities and outputs.  They want to fund results oriented programs, not read touching stories.

Funders want to see:

  • Strategy more than tactics – Improve graduation rate through tutoring VS X number of participants in an after school program
  • Big picture versus tallies of activities – Produce X number of people in jobs that pay $15 or more per hour employed for 1 year or more VS Train X number people in manufacturing skills and Assist X number of people in resume preparation
  • Partnering more than referring – Partner with X number of organizations to provide GED qualified participants for a workforce development program VS Refer clients who cannot read to literacy organizations.  Partner implies interaction – Refer implies you are done.
  • Effectiveness instead of blood, sweat and tears –X number of program participants plan to choose a career in healthcare VS Spoke to 25 student groups on healthcare careers and participated in 3 high school career day events
  • Systemic change versus heart rending anecdotes – Facilitated the adoption of new policy by the Sheriff’s Department that directs officers to contact Solicitor’s office before detaining juveniles VS Story about a School Resource Officer that counseled two eleventh graders and kept them from dropping out
  • Evidence of follow up and follow through – Provided resources that enabled X number of program graduates to stay employed in years two through five VS Contacted X number of program graduates to complete survey about employment status
  • Depth, breadth and commitment of relationships with stakeholders – Coalition of a high school, a community center, parents, Boy Scouts and two churches provide tutoring and support for at-risk sixth graders. Detailed MOUs exist between the organizations; parents and student participants sign commitment letters.  Grades and test scores of student participants are monitored.  The outcome goal of the program is that promotion from sixth to seventh grade will improve each year.  VS A community center that offers an after school program for middle schoolers with volunteer tutors and monitors.  There are no MOUs with other organizations or schools.  Participation by students is voluntary; parents are not required to be involved.  Because there is no formal relationship with the school the community center cannot obtain grades or test scores.

 

Obviously it takes time to focus on outcomes and develop program, measurements and relationships that will accomplish those outcomes.    But the time is an investment in a proposal and a program that will get funded.

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Guard Your Professional Reputation

As Social Media continues to grow in reach and scope it is very important to represent your organization/agency and yourself as professional.  It is important to keep your professional interactions separate from personal ones on Social Media websites such as Facebook, Instagram and YouTube.  Much has been said said about how the wrong postings on can hurt chances for employment.  The same advice applies to your organization or agency.  Any posting you, or anyone who represents your organization puts online reflects on your organization.  The easiest way is to keep them separate — have a page/presence for your organization and one for yourself.  You may also want to make the personal one available only to friends, while the organization one can be open to the public so that you can use it more effectively to promote your programs and services.

Keeping your reputation and image positive is important everywhere.  Here is one of the Actions in my book 101 Winning Marketing Actions for Small Businesses. Just replace the business references with ones that are applicable to your organization.

Action #93  Keep your reputation positive.

If you do not live up to the promises and claims you make, you will lose existing Customers/Clients or never really have a chance with a new Prospect.  Sometimes it is easy to get caught up in the moment and say yes when you should not.  Be sure that you do not sign the contract unless you know you can do everything promised and required in the manner it must be done according to the specified schedule.  Remember that word-of-mouth is the best or worst friend of a Small Business; if you do fall victim to over promising or committing, people will know.  Also, many government agencies and businesses can, and may, exclude you from future bidding and consideration if you fail to meet your commitments.

Remember that it is better to be known well by a few than to be known widely for the wrong reasons.

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