Tag Archives: Evaluation

Evaluators Can Be Tools and Weapons

Evaluators are not usually the favorite person of the staffs of organizations – non-profits, government agencies and grant recipients.  They usually have some automatic negatives:  they are often required by funders, they are judgmental by job description, they are nosey and intrusive, and, worst of all, they give you a grade.

But Evaluators are not all bad.  They can actually be very helpful tools and weapons.  Their efforts and reports can be used to your advantage.  Here are a few possibilities:

  • Severance  –  If there is a partnership that is not working, but dissolving it would be a public relations fiasco, an Evaluator can help you.  They can:
  1. Assess the problems
  2. Determine if the relationship is salvageable, if so suggest modifications to improve it
  3. Justify dissolving the partnership if that is the best path (be the bad guy)
  4. Validate enforcement of the agreement and responsibilities
  • Avoidance of mistakes  –  By assessing potential partners and their programs an Evaluator can help you choose the right partners.  An Evaluator can ask the nosey, intrusive questions because that’s what they do.  Understanding the potential and challenges of a partnership is critical to the success of a “marriage”.
  • Be your champion  –  When you need to convince a person or group (board, funder, etc.) to allow you to do something (add or alter a program, change a policy or procedure, or adopt a new strategy) an Evaluator can gather the data and input.  They can help you build the case.
  •  Find the good  –  One of the best but most unused things an Evaluator can do is help you identify assets and clarify messages.  This help can provide just the information you need to increase the effectiveness of you publicity.  An Evaluator provides an outside view.  They also specialize in collecting and analyzing information.  Combined these two things can take your publicity and branding to a whole new level.  Talk about reputation enhancement!
  • Keep your funding  –  Often funders, especially the federal government, require that any program or organization they fund must have an outside evaluation.  So, in that case an Evaluator is necessary to get and keep your funding.  But even if an evaluation is not required, it can still help you keep your funding.  An Evaluator can do the research and analysis that you and your staff may not have the time or expertise to do.  That research and analysis will provide much of the data you need to do the required reporting to funders, boards and donors.  The Evaluator can even do the report for you.  Because you have and Evaluator involved the report has an extra stamp of credibility, which never hurts when it comes to funding.
  • Save you money  –  Yes hiring an Evaluator costs money, but they can also save you money by:
  1. Getting or retaining funding
  2. Giving you back the time you would spend to do research, analysis and report preparation
  3. Helping you avoid the cost and wasted time of bad partnerships
  4. Showing you where changes in policy or procedure could reduce costs

 

So, the next time you don’t think you want or need an Evaluator, think again.  They might just be one of your best investments.

A Report Can Be Your Friend (Yes, Really!)

If you are not using reporting as a way to promote your organization and its mission and services, you are missing a remarkable opportunity.  Reports to your board, funders, donors and partners often have to be done, so it makes a lot of sense to make them work to your advantage.  If reports are not required, doing them anyway gives you the same opportunity to promote your work and serves as an anticipatory move that will give you an advantage the next time you make a request for funds or action.

 

Here are some ways that you can use reporting to your benefit:

  • Show, when done to the recipient’s requirements, that you are cooperative and compliant and have respect for their needs and specifications. All things that funders, boards and partners love.
  • Allow you to provide statistics and examples on how well you are delivering on the projected and desired outcomes. If you see this as an opportunity to brag instead of an annoyance, your reports will be less aggravating to do and present a positive impression.
  • Provide information that will be a foundation on which you will build future proposals and requests. You write the reports, so you can decide how they are written and what is included (beyond the required elements).  Use the opportunity to present the message you want them to receive.
  • Supply a document that can be used for other purposes such as a press release, a separate grant, another report, historical reference or the book you plan to write.
  • Offer an assessment of progress and obstacles to help your staff understand the situation and position you to inform board members, partners, stake holders, clients and even funders about things they can do to help or enhance and expand.
  • Provide you and your staff with a sense of accomplishment. Seeing in print (or on a monitor) your progress and successes makes them more real and just plain feels good.
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